Ipsos is one of the world's largest market research and public opinion research companies. Founded in Paris in 1975 and listed on Euronext Paris, the company operated in 87 countries in 2025, employing approximately 20,000 people and serving clients across sectors including consumer goods, automotive, healthcare, financial services, technology, public affairs and many other industries.
Ipsos' core business is research: quantitative surveys, qualitative research, opinion polling, brand tracking, customer experience measurement and strategic analysis. Clients use the results of this research to support business decisions. By its very nature, this communication process is multilingual. A research project commissioned by a European automotive manufacturer, for example, may involve fieldwork conducted simultaneously in several countries, analysis in Italian, German or French, followed by results that need to be presented in multiple languages.
In Italy, Ipsos operates a major market research centre based in Milan. It is one of the country's leading research hubs, working in areas including advertising research, brand tracking, public opinion research, retail and shopper research, employee engagement measurement and strategic consulting.
Translating market research materials is one of the most complex areas of professional translation.
This is because several significantly different linguistic registers and levels of communication often need to be handled accurately at the same time.
These three types of text often appear inside the same research programme, across multiple language pairs, within tight research deadlines.
Handling these three types of text simultaneously, across multiple language pairs and within tight research deadlines, represents a significant professional and project management challenge. In these situations, a long-term translation partnership becomes particularly valuable: a stable translation team, familiarity with the client's research environment, maintained terminology resources and fast, reliable project management provide considerably greater value than an ad hoc supplier relationship managed separately from project to project.
The relationship between Business Team Translations and Ipsos developed primarily through Ipsos' operations in Italy. The first assignments were classic professional translation projects: accurate, publication-ready translations of automotive research documentation for a business environment. What distinguished these assignments from general business translation was the combination of tight deadlines, specialised linguistic requirements and the need for translators to understand how market research works.
Ipsos' research materials use their own specialist terminology - research concepts that have precise meanings within the profession.
From the very first projects, it became clear that the collaboration worked well. Deadlines were met, the linguistic register was appropriate, terminology remained consistent, and Ipsos professionals were able to forward the translated materials to their clients without additional editorial work. As a result, what began as occasional assignments developed into regular cooperation that remained active over several years and several hundred projects.
Our 349 projects for Ipsos covered the full spectrum of market research communication.
The collaboration comprising 349 projects did not consist of a handful of large, one-off assignments. Instead, it was a high-frequency, recurring supplier relationship.
Most assignments consisted of smaller, interconnected document packages: for example, a research report together with its summary, a complete questionnaire and its shortened version, or an analytical presentation accompanied by its appendices.
A defining feature of the collaboration was frequent, deadline-sensitive work.
The relationship between Business Team Translations and Ipsos illustrates one of the fundamental characteristics of the European market research sector: large research companies operating across several countries need linguistic support that can work across national borders.
A language partner capable of managing this cross-border flow of documentation does more than provide translation services at project level: it adds structural value to the client's operations.
As a European-scale service provider with a presence in Budapest, Milan and Dublin, and active translation capacity covering all EU languages, Business Team Translations was a natural partner for a research company whose operations are fundamentally multilingual and pan-European.
Questionnaires, analytical reports and verbatim translations require three different linguistic approaches, and they often appear within the same research programme. Managing them together is not simply a matter of translation routine; it is a professional capability developed through long-term experience.
Translation memories maintained for Ipsos and client-specific terminology resources ensured that the same research concept was expressed consistently across all documents and in every language version of a particular study.
The 349 projects, combined with tight research deadlines, meant that over an extended period we handled, on average, more than one project per month for a single Ipsos client. All of these were time-sensitive assignments. In this type of environment, reliable delivery is the key factor that allows a research partnership to be maintained over the long term.
Working in 15 languages for a single research client represents more than theoretical language coverage. It demonstrates proven, operational multilingual service capacity.
A translator who has been working on Ipsos research materials for years already knows the terminology, document formats, expected linguistic register and required quality standards. There is no need to explain every project from the ground up. This institutional knowledge is one of the complex benefits of a long-term collaboration - and something that a new supplier, however professionally qualified, cannot immediately reproduce during the first assignment.
Tell us the languages, the document types and the delivery window - we will prepare a detailed proposal.
